Hackers and Dubious Websites: Everyone has heard of that "friend of a friend who can get you likes fast.” You might have also come upon one of dozens of websites that promise a quick fix. But who exactly are these people? What are their credentials, and how do they operate? One of our current clients used the services of such "experts" a year ago, months before bringing his business to Breakthrough. For several thousand dollars, a so-called "expert" delivered nearly 20,000 "likes" as promised. However, the satisfaction was short-lived.
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Hacking is illegal under U.S. Federal law, and hacker’s programs violate Facebook, Inc.’s terms of service. A hacker program will hijack an individual’s Facebook page and force it to “like” a fan page. Not long after the joy of receiving 20,000 “likes” subsided, our client started seeing derogatory comments on his fan page feed. The fake "fans" slowly found out that they were forced to follow an artist they had never heard of or cared about. Our client had to hire a team of full-time interns who went through each of the 20,000 fans' accounts and banned the unwanted users. At the end of the day, the experience cost thousands of dollars, left thousands of potential fans with negative feelings, and slashed the number of our client’s "talking about" engaged fan base to triple digits. Aside from issues of law and transparency, doing things the right way pays off in the long term and, at the end of the day, costs much less. Breakthrough Social Media has been proud to help this particular client grow his fan base to hundreds of thousands of "likes" and earn the artist multiple performance engagements.
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A friend of a friend who can get you "likes" fast...
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This may become the most expensive cup of "free" coffee you have ever bought...
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Plush Couches and Coffee: Some up-and-coming artists, models, and athletes, rightfully consumed by their artistic passion, are unwittingly seduced by "social media agencies" which feature high-rent offices replete with plush couches, smiling assistants, and freshly brewed coffee. With all due respect to these companies, social media expertise and success have nothing to do with a designer-label couch or gourmet brand of coffee. We are here to tell you, it has everything to do with allocating your budget directly to Facebook, Twitter, and YouTube, and proprietary algorithms that can engage your fans whenever they spend time on their computer and smartphone.
Some of these agencies may achieve the industry average 35% conversion rates of clicks to "likes." But most of your fee will be spent on things other than "likes." Breakthrough Social Media understands the industry. We spend your promotional budget where it matters. Our average conversion rate is 120%. |
So perhaps the better question is: Who is actually paying for the upscale coffee? You are. And this may turn out to become one of the most expensive beverages you will ever buy. Instead, pour a cup of your own favorite brew, contact Breakthrough Social Media, and have a constructive, productive conversation about your social media campaign. The campaign that will earn you genuine, devoted fans.