Hard data, proprietary algorithms, a close relationship with Facebook, Inc., and years of data-mining and web analytics experience -- that's how it works. The Breakthrough Social Media team is made up of individuals who have a winning combination of the in-depth experience in talent management, music and video production, and marketing, together with sophisticated web data analysis techniques. And that’s what forms the backbone of a successful social media campaign.
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Prior to being accepted as a client, Breakthrough Social Media will assess your current online presence and, specifically, your social media traction. We want to know what your passion is, who you want to inspire, in which parts of the world you want to be recognized, who your existing fans are, what type of fans you wish to attract, and where you see yourself a month and a year from today. Breakthrough Social Media works with clients in all parts of the world. No client situation or goal is too big or too small. We have clients who have come to us with as many as 25,000 Facebook "likes" and as few as 20.
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Actual chart of a Breakthrough client's progress, provided by Facebook, Inc. (client name omitted). The relation between the green line (fans' actions such as "likes") and blue (their clicks) is known as the conversation rate. Our algorithms allow us to achieve 100% and higher conversion, while the industry average is 23-47%.
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For our clients large and small, our work has brought stellar results and earned us lasting trust (check out the Featured Client section of our web site). After Breakthrough Social’s team gathers all the necessary information and the client gives us the green light, we analyze the data with both our proprietary algorithms and entertainment industry expertise. We then determine costs and timelines and develop short- and long-term strategies. After the strategy is developed, we discuss the conclusions with you.
Chart of actual fans' "actions" for the same artist's campaign, provided by Facebook, Inc.
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Once a client's campaign is underway, it is reviewed and synchronized on a daily basis. Ongoing adjustments to the finely-tuned mixture of algorithms, targeting, and pricing are made throughout the day, week, and month. Breakthrough Social’s relationship with Facebook, Inc. allows us to maximize your promotional budget, achieve conversion rates that run double the industry's average, and save your money while getting you "liked." Moreover, we will regularly coach you on how to most effectively present yourself on Facebook.
Breakthrough Social Media’s in-house analytics specialists will provide you with monthly comprehensive reports based on the data generated by Facebook, Inc. The reports outline in detail who exactly is in your fan base, by country, age, and gender. Every one of our clients has been able to adjust his or her touring schedule, marketing outreach, and even artistic appearance based on these vital reports, thus maximizing their sales and exposure. |
When you work with Breakthrough Social Media, you will be assigned a member of our team with Internet expertise and entertainment industry experience. This person will be dedicated to your success in social media, which in turn will allow you to reach your goals in entertainment.